preezie & Dotdigital one-click integration
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About the integration
At the heart of our platform are 'journeys,' interactive quizzes designed to engage shoppers and provide personalised product recommendations tailored to their unique interests and needs.
Our integration with Dotdigital is a one-click process activated through the preezie CMS. It utilises Dotdigital's public API to seamlessly transmit preezie data directly into Dotdigital in real-time.
Once activated, every user who completes a lead form at the end of a preezie journey will have their quiz data accessible in Dotdigital. This lead form data usually includes contact details like:
How it works
The integration attaches all user-provided answers and preference data collected during the quiz journey, along with the product recommendations they received, to the respective Contact record in Dotdigital.
These custom details are transmitted in a structured format as Insight data, directly linked to the Contact record, making them readily available for various applications.
Leverage the collected data to engage users with personalised content & offers
Automatically email users their product recommendations upon completing the journey. For example, "Here are your top product recommendations: 1) Pastel Eye Shadow Palette, 2) Cream Eye Shadow Stick."
Run retargeting email campaigns directly related to users’ answers and product recommendations. For instance, target all users with a budget less than $50 and who are looking for allergen-free, eye makeup products.
Further segment these users into different flows based on their quiz answers. E.g., create a segment of users who have answered, "I'm a makeup beginner," and send them a sequence of makeup tutorial content on how to apply eyeshadow.
