From browsers to buyers: How ecommerce quizzes can drive more engagement and sales

As an ecommerce business owner, you're always looking for new ways to drive sales and revenue. One effective strategy that you may not have considered is using ecommerce quizzes. These quizzes can help you engage with your customers, understand their needs, and ultimately drive more sales. 

In this article, we'll explain how ecommerce quizzes work, why they're effective, and what results they can bring to your business.

Introduction to ecommerce quizzes - we call them journeys

An ecommerce quiz is a series of questions that are designed to help customers find the perfect product for their needs. These quizzes can be referred to as a product finder quiz, product recommendation quiz, or a product quiz. The goal is always the same: to help customers find the product that's right for them.
The idea behind ecommerce quizzes is that they allow you to engage with your customers in a fun and interactive way. Instead of just listing products on your website, through questions and answers, you're guiding them towards the product that's best suited to their needs. This can help build trust with your customers and increase the likelihood of a purchase.

Check out our video below to see how our ecommerce quizzes, and journeys work.

Understanding the psychology behind ecommerce quizzes

One of the reasons that ecommerce quizzes are so effective is that they tap into the psychology of decision-making. When presented with too many options, customers can become overwhelmed and may not purchase at all. By using a product finder quiz to narrow down the options, you're making the decision-making process easier and more enjoyable.
Additionally, ecommerce quizzes can create a sense of excitement for customers. By answering questions and seeing their results, customers feel like they're actively participating in the shopping process. This can make them more invested in the outcome and more likely to make a purchase.

Benefits of ecommerce quizzes

There are many benefits to using eCommerce quizzes. First and foremost, product recommendation quizzes can help boost sales by helping customers find the right product thus, increasing the likelihood of a purchase. Additionally, quizzes can help you gather valuable zero-party data about your customers' preferences and needs. This will help you make more informed decisions about product development and marketing strategies.
Ecommerce product quizzes can help you build a stronger relationship with your customers. When customers are engaging with the quizzes, they are telling you what products or services they prefer. You can utilise this data to retarget and remarket your campaigns so the content is more personalised to their specific needs. By engaging with customers in a fun and interactive way, you're showing that you care and want to help them find the right product.

Best practices for promoting your ecommerce quiz

Creating a great quiz is just the first step, but to get the most out of it, you need to promote it effectively. Here are some best practices we recommend:

• Use social media: Social media is a great way to reach a large audience and promote your quiz. You can share user generated content of an influencer going through your sports apparel ‘tights finder’ to show other customers how they can engage with your products and how the quizzes work.  
• Use email marketing: Email marketing is another effective way to promote your quiz. Product recommendations can be sent to customers via email to ensure they don’t forget which products were recommended to them. This way, you collect more emails so later down the line, you can send them a reminder about their recommendations, or if any sales are happening with the product.
• Use paid advertising: If you have the budget, paid advertising can be a great way to reach a larger audience and promote your quiz. For example, inviting your customers to try out the quiz via social media ads can bring traffic to your website. By having the quiz be the first interaction can be a powerful engagement tool as opposed to customers aimlessly scrolling around your website. 
• Optimize your website: Make sure that your quiz is prominently featured on your website and easy for customers to find. Our Customer Success team works with our customers to implement and design widgets or pop-ups to make sure it matches brand guidelines. , Additionally, time delays, exit intent, and CTA strategies are also utilised to optimise the performance and results of quizzes.   

Analyzing the results of your ecommerce quiz

Once your quiz is up and running, it's important to analyze the performance. Understanding metrics like per cent of people who completed the journeys, results clicked, conversion rates after results clicked, and average order value (AOV) are essential to understanding how the quizzes are performing. Our Customer Success team works with our customers to unpack these numbers and develop strategies to continuously improve the performance and results of the quizzes. 

Successful use of ecommerce quizzes by businesses

There are many examples of businesses that have successfully used ecommerce quizzes to drive sales and revenue. For example, 2XU’s product finder quiz allows them to engage with customers, guiding them through a wide range of products that mirror the in-store experience at 2XU. The personalised interaction of helping customers navigate the shopping experience has resulted in increased conversion.
“preezie is an integral part of our ecomm strategy to counteract the conversion rate decline in social media. preezie allows us to engage new customers and guide them through an online shopping journey that increases their conversion rate by more than 125%.” Chris Ventura, Global Ecommerce Manager.

Conclusion

Our journeys utilise behavioural psychology principles and smart logic to engage shoppers, delivering personalized product recommendations that match their interests and needs. Preezie’s services are here to help you. Our Customer Success team build journeys for you, offering a seamless plug-and-play experience. Managed via CMS, it’s easy to customise, clone, modify, and design content whenever you’d like.
With preezie journeys, you can create a win-win situation for all parties. For the customers, you can help them find the right product for their needs, build a stronger relationship with them, and create a personalised shopping experience; for your business, you’re boosting sales, conversions, and ultimately revenue and ROI. ecommerce quizzes can be a powerful tool for your business when used optimally. To learn more about preezie, chat with us!