Shopper-led AI is reshaping e-commerce: More control, more engagement, higher conversions

[Melbourne, Australia] – For years, retailers have been focused on optimising the e-commerce experience—improving site speed, refining checkout processes, and fine-tuning personalisation engines. But the biggest transformation isn’t happening behind the scenes—it’s happening at the front end.

preezie launches first-of-its-kind AI shopping assistant with pilot partner Blue Bungalow, opens early access to retailers ahead of full public release

[Melbourne, Australia] – In a first-of-its-kind rollout for the fashion industry, preezie has launched its AI-powered shopping assistant on Blue Bungalow’s website, setting a new standard for personalised online shopping. Designed to transform the e-commerce landscape, preezie’s AI shopping assistant is now available for use on Blue Bungalow, with early access sign-ups open ahead of its full public release in the first quarter of 2025.

Harnessing zero-party data: The future of personalization with quizzes

Shoppers now expect personalized experiences that cater to their unique needs and preferences. preezie’s quiz journeys empower brands to deliver exactly that, using the power of zero-party data, hyper-personalization, and engaging quizzes.

How preezie’s AI shopping assistant solves sizing issues, reduces returns, and boosts revenue for Shopify fashion retailers

The online fashion industry is fiercely competitive, and overcoming challenges like inconsistent sizing, high return rates, and customer disengagement can determine a store’s success or failure. That’s where preezie’s AI-powered shopping assistant comes in.

How generative AI is transforming retail: Key trends and future outlook

It’s no secret that Generative AI is making waves across various industries, and retail is no exception. This groundbreaking technology is rapidly changing how retailers operate and how consumers shop. From offering personalised shopping experiences to optimising operations for improved inventory management, Generative AI is advancing and achieving things previously unimaginable. 

Reshaping the future of retail: Generative AI's impact on the shopping experience

Traditional boundaries of retail-commerce are being reshaped, and at the heart of this transformation lies the presence of Generative AI. This revolutionary technology is not just reconstructing the way businesses interact with customers but is redefining the very essence of the shopping experience that we have always known. 

From data insights to personalized experiences: The power of preezie in shaping phygital shopping experiences

The convergence of physical and digital realms has produced a new era of shopping experiences – the era of "phygital." With consumers expecting seamless transitions between online and offline interactions, retailers are embracing various strategies to meet these demands.

A quick guide to filling in a G2 review

Did you know that G2 is THE go-to platform where real users communicate their experiences with technologies, tools, and platforms? Your genuine insights can greatly impact fellow users, helping them make smart choices for their business needs.

We'd love your support in sharing your thoughts on preezie! 

Successfully navigate customer acquisition in 2024: A strategic guide for retail merchants

In the ever-evolving realm of digital marketing, retailers are bracing for two pivotal customer acquisition challenges in 2024: the impending sunset of third-party cookies and the surging competition and costs in advertising. 

10 festive retail strategies to captivate Christmas shoppers & boost your seasonal sales

Here’s a sneak peek at what we cover in our guide, “10 festive retail strategies to captivate Christmas shoppers & boost your seasonal sales.”

We've crafted a practical retail guide to assist you in navigating the hustle and bustle of the festive season. This blog provides a quick overview of what to expect.

From browsers to buyers: How ecommerce quizzes can drive more engagement and sales

As an ecommerce business owner, you're always looking for new ways to drive sales and revenue. One effective strategy that you may not have considered is using ecommerce quizzes. These quizzes can help you engage with your customers, understand their needs, and ultimately drive more sales.

preezie recognised at Finder Innovation Awards 2023

Online spending still strong, despite Australia’s economic downturn - But big spend is off the table.

Despite the economic downturn, Aussies are still actively and consistently spending online. But the way consumers shop has changed, with demands for personalised shopping experiences and lower prices on the rise. This change in behaviour is a growth opportunity for the eCommerce industry and brands need to think outside the box to keep up. 

Why partnering with Adore Beauty, Blue Bungalow, & other leading retailers is the winning customer acquisition strategy.

Rising acquisition costs and declining conversion rates are some major challenges for today's eCommerce managers and business owners. Pouring more money into conventional ad channels doesn't guarantee revenue generation. It's time to think outside the box and elevate your acquisition strategy with nextbuy! 

Why is it important for merchants to choose an eCommerce specialist agency?

Running an eCommerce business isn't easy. Delegating marketing work to an eCommerce specialist agency can reduce the stress related to a continuous daily task load for business owners. This article clarifies the traits of a good marketing agency and how to choose the most suitable agency for the business. 

Ecommerce performance: Are you meeting the benchmark?

Don't settle for mediocrity. See how your eCommerce business measures against top-performing retailers by comparing your performance to our benchmarks across various categories from fashion and beauty to sports and hobbies. We also touch on why these metrics matter!

Disrupt or be disrupted: How eCommerce brands can stay ahead of the digital advertising game

The digital landscape is evolving at the speed of light, and those who don't adapt will unfortunately be left in the dark. Rather than relying on exhausted advertising channels or dated marketing strategies, brands need to explore new solutions to engage shoppers and convert them into customers. 

Selecting the right accounting software for your business

When running your business, implementing good financial management habits is essential to ensuring your business can succeed. It takes time, effort and the right tools, but implementing the right 'finance stack' can make it easy for you to understand your financial health, make smarter decisions and stay compliant. 

3 Ways to Grow your Black Friday, Cyber Monday & Holiday Sales with a Personalisation Strategy

Afterpay-backed Touch Ventures and TEN13 invests in preezie

Melbourne, Australia – 23 November 2021:preezie, Australia’s leading retail experience platform dedicated to bringing the in-store shopping experience online has raised AU$5.5 million in their Series A funding round to boost the growth of their team, product and drive international expansion.