12. September 2023
Despite the economic downturn, Aussies are still actively and consistently spending online. But the way consumers shop has changed, with demands for personalised shopping experiences and lower prices on the rise. This change in behaviour is a growth opportunity for the eCommerce industry and brands need to think outside the box to keep up.
01. August 2023
Rising acquisition costs and declining conversion rates are some major challenges for today's eCommerce managers and business owners. Pouring more money into conventional ad channels doesn't guarantee revenue generation. It's time to think outside the box and elevate your acquisition strategy with nextbuy!
02. May 2023
Running an eCommerce business isn't easy. Delegating marketing work to an eCommerce specialist agency can reduce the stress related to a continuous daily task load for business owners. This article clarifies the traits of a good marketing agency and how to choose the most suitable agency for the business.
06. April 2023
Don't settle for mediocrity. See how your eCommerce business measures against top-performing retailers by comparing your performance to our benchmarks across various categories from fashion and beauty to sports and hobbies. We also touch on why these metrics matter!
02. March 2023
The digital landscape is evolving at the speed of light, and those who don't adapt will unfortunately be left in the dark. Rather than relying on exhausted advertising channels or dated marketing strategies, brands need to explore new solutions to engage shoppers and convert them into customers.
09. February 2023
When running your business, implementing good financial management habits is essential to ensuring your business can succeed. It takes time, effort and the right tools, but implementing the right 'finance stack' can make it easy for you to understand your financial health, make smarter decisions and stay compliant.
09. August 2022
Consumers spent $109.8 billion online between November 1 & November 29, 2021(1).How will you get your share of this revenue?
Online and Bricks & Mortar stores offer crazy discounts and deals during the four-day shopping extravaganza that is Black Friday through Cyber Monday.
26. November 2021
Melbourne, Australia – 23 November 2021:preezie, Australia’s leading retail experience platform dedicated to bringing the in-store shopping experience online has raised AU$5.5 million in their Series A funding round to boost the growth of their team, product and drive international expansion.
11. November 2020
On average, ecommerce sites take 6 seconds to load. While ideally, eCommerce load speed should be under 3 seconds.
That 3 second delay doesn't sound like a big problem but in reality every 1 second extra of load speed and delay has a huge material impact on revenue for eCommerce stores.
06. July 2020
The average order value is simply the average amount of money that a customer spends in your store. Average order value is just one of several metrics in the eCommerce formula, which results in Revenue = Traffic * Conversion Rate * Average Order Value
15. June 2020
All businesses need to make money to survive so there is no shame in saying your business needs to hit a specific target to survive. Some eCommerce stores are killing it month to month and COVID-19 has only helped! On the flip side, some are not performing and are struggling to stay alive.
