[Melbourne, Australia] – In a first-of-its-kind rollout for the fashion industry, preezie has launched its AI-powered shopping assistant on Blue Bungalow’s website, setting a new standard for personalised online shopping. Designed to transform the e-commerce landscape, preezie’s AI shopping assistant is now available for use on Blue Bungalow, with early access sign-ups open ahead of its full public release in the first quarter of 2025.

As online shopping becomes increasingly saturated and customers demand more from their experience, the need for personalisation and seamless customer journeys is at an all-time high. preezie’s AI shopping assistant meets this demand by offering real-time, hyper-personalised product recommendations that help customers navigate sizing, fit, and style decisions—all through a friendly, easy-to-use interface designed to mirror in-store support.

Blue Bungalow pilots AI shopping assistant to elevate customer experience

With a strong reputation in women’s fashion, Blue Bungalow is the first retailer to integrate preezie’s AI shopping assistant on its website, bringing customers a custom experience that reflects in-store assistance. By tailoring recommendations to each shopper’s preferences, body measurements, and style, the assistant aims not only to reduce return rates but also to increase customer satisfaction and brand loyalty.

"We jumped at the chance to partner with preezie and be first to market with their new AI shopping assistant," said Chiu-Ling Lee, Founder & Managing Director at Blue Bungalow. “We strongly believe that AI will transform and enhance the online shopping experience, especially for retailers with large catalogues, helping customers discover products that match their preferences and find the perfect fit without having to look at a size guide."

Powerful AI features that Set preezie’s shopping assistant apart

Built specifically for e-commerce platforms like Shopify, with upcoming support for platforms such as BigCommerce, Squarespace, and Wix next year, preezie’s AI shopping assistant leverages advanced generative artificial intelligence to tackle common retail challenges. Key features include:

1. 1. Advanced product data transformation

2. preezie’s technology transforms raw product data into a highly detailed, enriched information set that powers a seamless and intelligent online shopping experience. By decoding user language and behaviour, customer input is converted into specialised e-commerce intent. Leveraging a deep understanding of conversation history, the system delivers smarter, more accurate recommendations that align with the needs of today’s digital shoppers.
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6. 2. Hyper-personalised sizing and fit recommendations

7. Reduces returns by analysing sizing charts, product specifications, and individual measurements to deliver precise fit guidance.
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9. 3. Increased engagement and conversions

10. Natural language search, personalised recommendations, and complementary product bundling boost average order values (AOV).
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12. 4. Respectful guardrails

13. Maintains a positive experience by using humour and gentle redirection to keep disruptive users focused on shopping, making interactions more enjoyable.
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15. 5. Reduced customer service costs

16. Handles frequently asked questions about sizing, fit, availability, and shipping in real-time, minimising customer service inquiries and reducing operational costs.
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Early access now open for retailers

Retailers looking to deliver a more personalised and efficient shopping experience can sign up for early access to preezie’s AI shopping assistant before the full launch in the first quarter of 2025. Early-access participants will have exclusive access to this cutting-edge technology, giving them a competitive advantage in the rapidly evolving e-commerce space. Interested retailers cansign up here.

“preezie’s AI shopping assistant marks a new era in personalised retail,” said Michael Tutek, Co-Founder and CEO of preezie. “Our pilot with Blue Bungalow has showcased the assistant’s potential to transform online shopping through AI-powered, tailored experiences. We’re thrilled to extend this opportunity to other retailers looking to elevate their e-commerce experience and foster deeper connections with their customers.”

Future vision for online shopping with preezie’s AI technology

Looking ahead, preezie envisions an AI-powered ecosystem that continually adapts to customer needs and shopping behaviours, creating a retail experience that’s both human and technology-driven. By expanding AI capabilities and features, preezie aims to help retailers build meaningful connections with customers, paving the way for the future of e-commerce.

About preezie

preezie is a pioneering retail technology company committed to bringing the personalised in-store shopping experience online. Through smart acquisition and engagement solutions, alongside AI shopping assistance, preezie empowers retailers to deliver enhanced customer experiences that boost satisfaction, loyalty, and operational efficiency. With seamless integrations across e-commerce platforms, preezie leads the way in retail innovation, fostering a more connected and intuitive shopping journey.