---
title: "2021 eCommerce copywriting : Aggressive Playbook"
description: Without the right copywriting playbook, writing converting and engaging copy for your store can be very difficult. This blog will make your job easier.
---

[E-commerce & lead generation customer engagement platform | Preezie ](https://preezie.com/blog)

# [2021 eCommerce copywriting : Aggressive Playbook](https://preezie.com/blog/2021-ecommerce-copywriting-aggressive-playbook)

 Written by [preezie](https://preezie.com/blog/author/preezie) | 19. January 2021

 

Without the right eCommerce copywriting playbook, writing converting and engaging copy for your store can be a drainer.

So you put it off and put it off, promising yourself you’ll get round to it when “you have a bit of time”.

**Sound familiar?**

Competition in the eCommerce space is heating up, so waiting till you have some free time isn’t an option! We have put together the ultimate aggressive **copywriting playbook** to help you develop a content **strategy that works.**

# Understand your target audience

Before you start putting pen to proverbial paper, you need to know your market **inside out. **

 

Understanding **who you’re writing** the copy and how they engage with your brand is the** essential first step.**

To create an effective customer persona, you need to answer these **following questions:**

 

- **What is the targeted age range?**
- **Is gender a consideration?**
- **What are your customer’s interests outside of your product? (daily life, habits, hobbies, etc)**
- **What inspires them? Are they driven by influencers (Celebrities, Thought Leaders, Professionals, Social Media Influencers etc) or causes (Environmental, Social, Technological)**
- **What are they struggling with?**

No matter the industry you’re in, you will always be writing for human beings so it is crucial that you **don't lose sight of your target audience.**

 

Use vocabularies, structure and grammar in a way that **connects** to your **company’s** **tone** while still being **relatable** with yourtarget audience.

## Focus on product

 

Understand the **selling** **point** of **each** **product**.

This can be the benefit associated after using the product, the feature of the product, the offer price and the **must** **know** **aspects** of the **product**.

## Use simple language

 

*#1 Keep the copy simple and clear *

*#2 Avoid unnecessary use of adjectives*

*#3 Cut down long sentences *

This applies to all types of copy, **from** **landing** **pages**, **product descriptions, or ad headlines.**

## Create impactful copy

Understanding the **copywriting** **formula** will make the **job** **easier**.

These are two of my **favorite** **formulas** that work for all kinds of marketing, from product descriptions to billboards.

If you want to be **impactful**, you should **remember** these too!

## AIDCA

**Attention:** Grab users' attention with bold questions and answers.

**Interest:** Blast reader with unusual, counter-intuitive, or fresh information.

**Desire:** Touch the reader’s emotions. Highlight the benefits of your product and answer the question of “What can it solve?”

**Conviction:** Show proof using customer testimonials, case studies, rating/reviews, money-back guarantee etc,

**Action:** Show immediate call to action.

**Example**:

***A** : It’s not just a workout outfit. It's performance enhancing gear.*  
***I** : (Brand Name) takes you to the next level.*  
***D** : Athletes set world records with (Brand Name).*  
***A** : Join the game.*

## PAS

**Problem:** Lay out the problem your shopper has.

**Agitation:** Make it emotional.

**Solution:** Show that everything is better with your solution.

**Example:**

***P:** When was the last time you had a really good night's sleep? The sleep where you feel refreshed and excited about getting out of bed?*

***A:** A bad sleep makes you wish for more time to sleep. You don't feel sharp and can't take care of tasks properly.*

***S:** If you can relate, you need to look at our memory foam mattress. You will feel like sleeping on the clouds while feeling charged for the next day.*

## How do I find the right keywords?

 

First thing is to analyze the **keywords your competitors** use to sell their product.

There are alot of keyword analysis tools out there to help you write such as [**SEM** **rush**](https://www.semrush.com/dashboard/), **[Uber suggest,](https://neilpatel.com/ubersuggest/) [ahrefs](https://ahrefs.com/keywords-explorer) etc. **

Most of them are free to use for some time if you want to start the competitor keyword analysis!

Another interesting way is to use **quora, reddit** and other forum platforms to understand market problems and related keywords.

Here, i will show you how.

For instance, your store sells** baby products** and wants to target **new parents…**

Looking at this discussion, you would be able to** know what essential baby products** do **new parents** **need**, according to different users.

From the result, you can see that products like **plastic** **rattles**, **sleeping** **bags**, **travel** **steriliser**, **travel** **changing** **bag** will be the first few things new parents need.

Your store might just create a new parent package and name the package** “Keeping you sane during your first year”** or **“New parent gear 101”**

This blog covers a general way to copywrite so you can have a consistent message across your store.

## Keep trying and testing

 

Like any skill, e-commerce copywriting takes some time to develop.

With so few eCommerce stores using compelling copy, you will have a unique advantage to get ahead of your competition!

We will dig deeper into copywriting for product descriptions, guided conversion, exit intent / CTA, PPC and ADS in the next few blogs.

[View full post](https://preezie.com/blog/2021-ecommerce-copywriting-aggressive-playbook)

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