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The story behind preezie

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Michael Tutek and Quoc Nguyen

Michael Tutek, the Co-Founder of preezie, embarked on his retail journey at a young age, starting his first job at a consumer electronics store in Australia.

Fueled by sales excitement and a thirst for knowledge, he quickly recognised the importance of the relationship between shop assistants and customers. “It was clear how customers required the help of an expert to guide them through hundreds of products, so they could walk out confident with their purchase,” said little Tutek.

 

Over the next few years, Tutek witnessed the rapid rise of online shopping in the digital age. He wondered how consumers could receive the same level of guidance and assistance they get in-store, but in an online setting.

This sparked the conceptual birth of preezie, an idea that stayed with him for a while. With a burning passion to create a solution that bridges the gap between in-store and online shopping experiences, Tutek teamed up with his Co-Founder Quoc Nguyen. Together, they set out to build the world's first online guided selling platform.

 
preezie journey

And then, preezie was born! Our first core solution, preezie journeys, is a guided selling tool that empowers customers to make confident purchasing decisions online. It's like having a knowledgeable in-store sales consultant available 24/7, elevating the online shopping experience. preezie journeys ask a series of questions about customers' specific tastes and interests to create an immersive shopping experience that boosts customer satisfaction, loyalty, and trust.

 

Driven by a core mission to help retailers and shoppers build lasting relationships, Tutek’s vision for preezie has earned him recognition, including being named a recipient of Inside Small Business' 'Top 50 Small Business Leaders' awards in 2022. He finds inspiration in guiding retailers through the increasingly complex and competitive world of online retail, while consistently looking for new and practical ways to solve their biggest challenges.

The next chapter:

AI-powered shopping

AI shopping assistant desktop

With the rise of generative AI and a clear demand for enriched and easy shopping experiences, the preezie team saw an opportunity to take retail even further. In 2024, preezie launched its most advanced solution yet—the AI shopping assistant. Built from the ground up in collaboration with Microsoft, this technology delivers real-time, expert guidance that feels like speaking to an in-store staff member. Shoppers can now use natural language to search, compare, and ask questions—from styling advice to product bundles—without leaving the page. With features like smart triggers, direct add-to-cart, and personalised recommendations, the AI assistant puts the shopper in full control of their journey. With this powerful new AI layer, preezie is continuing its mission: to revolutionise the way people shop online by turning digital retail into something that feels personal, intuitive, and effortless.

Insights from our CEO

 

What advice do you have for new entrepreneurs navigating the complex world of business?

“Don’t worry about looking confident, just be your real self. If you truly care and believe in what you are doing, you won’t worry about what people think, you will simply listen and absorb. Then later you can take that information, process it and make better choices with it. Even if it turns out the information was not relevant, it doesn’t matter, your brain isn’t a computer with a limit on memory. You can hold the information and decide later to forget it, adapt it or use it to grow. I say this because you never know where a genius idea can come from.”
- Michael Tutek, Co-Founder of preezie. -

What insights have you gained from your experience building the preezie business?

“One thing I learned is you need focus. Everything is important and needs a response right away but sometimes you need to choose between the lesser of two evils. I now pre-arrange my time so I can focus on specific tasks, one at a time rather than being pulled between a few. It may be split into days or weeks. For example, this week is sales, then next week is product development, and so on. Try to keep your time focused as well as you can. You have to make judgement calls all the time if something needs your focus but if you break it up you can get more done and be more successful. You don't need to do everything at once. With more organisation and clear focus you can do your best for every situation.”
- Michael Tutek, Co-Founder of preezie -

Skalata ventures

skalata ventures logo

preezie is a Skalata Ventures backed company. Skalata Ventures is a world class investment program built to help businesses grow. Based on international best practice, Skalata Ventures provides a bespoke 6 month support program to companies to grow their customer base and prepare to scale. Preezie was 1 of only 10 companies that were accepted into the 2019 program.