--- title: Shopper Profile --- Case studies ![](https://preezie.com/hubfs/2023-preezie-website-assets/Group%205133-1.png) [View all](https://preezie.com/case-studies?hsLang=en) [AI: Activewear - PUMA](https://preezie.com/case-studies/puma-3x-higher-conversion-with-ai-shopping-assistant-vs-search?hsLang=en) [AI: Electronics - Sennheiser](https://preezie.com/case-studies/sennheiser-2.5-x-to-3.3x-conversion-rate-for-ai-shopping?hs_preview=vxVEdvKw-186990164043&hsLang=en) [AI: Tools - STIHL](https://preezie.com/case-studies/stihl-nz-ai-shopping-assistant-agent?hsLang=en) [AI: Outdoor - ARC'TERYX ](https://preezie.com/case-studies/arcteryx-au-nz-ai-shopping-assistant-assistant?hsLang=en) [AI: GEO/SEO/CRO - Alley Group](https://preezie.com/case-studies/how-alley-group-turns-preezie-chat-logs-into-a-cro-machine?hsLang=en) [AI: Streetwear Fashion - ksubi](https://preezie.com/case-studies/ksubi-ai-shopping-assistant-more-revenue-than-search-fashion?hsLang=en) [AI: Shoes - HOMYPED](https://preezie.com/case-studies/homyped-ai-shopping-assistant-agent?hsLang=en) [AI: Fashion - Blue Bungalow](https://preezie.com/case-studies/how-preezies-ai-shopping-assistant-is-reshaping-blue-bungalows-online-store?hsLang=en) [AI: Baby - ergoPouch](https://preezie.com/case-studies/turning-complex-sleepwear-decisions-into-confident-guided-purchases-with-ai?hsLang=en) Resources ![](https://preezie.com/hubfs/2023-preezie-website-assets/Group%205133-1.png) [Blog](https://preezie.com/blog?hsLang=en) [AI Assistant Login](https://ai.preezie.com/) [FAQs](https://preezie.com/frequently-asked-questions?hsLang=en) [Privacy policy](https://preezie.com/docs/privacy-policy?hsLang=en) [Terms & conditions](https://preezie.com/docs/termsconditions?hsLang=en) About us ![](https://preezie.com/hubfs/2023-preezie-website-assets/Group%205133-1.png) [Company](https://preezie.com/company?hsLang=en) #### shopper profile # Craft unique shopping experiences through data-driven personalization Collect shoppers' email and SMS details through engaging journeys to deliver hyper-personalized campaigns. Utilize their quiz responses to build detailed shopper profiles for targeted promotions. [Book a demo](https://preezie.com/book-a-demo?hsLang=en) ![](https://preezie.com/hubfs/2024-shopper-profile-assets/Mockup%20-%20shopper%20profile%20-%20GC%20-%20Tablet%201-1.png) ![](https://preezie.com/hubfs/2024-shopper-profile-assets/Mockup%20-%20shopper%20profile%20-%20GC%20-%20Tablet%201-1.png) ## Boost customer LTV with hyper-targeted campaigns The use of email and SMS capture within preezie’s product recommendation quiz tool, called journeys, enables you to deliver highly personalized and targeted communications that resonate with shoppers. After capturing shoppers' contact details at the end of their journey, you can send tailored follow-up campaigns leveraging their personalized results, interests, and preferences. Shopper's answers & responses Question What are you looking for? What fit do you fancy? What is the occasion? What’s your personality? What color? Answer Shirt Slim Fit Weekend Social Black Duration 3 Seconds 2 Seconds 3 Seconds 6 Seconds 5 Seconds ## Feature highlights ![🦆 icon _profile circle_](https://preezie.com/hs-fs/hubfs/2024-shopper-profile-assets/%F0%9F%A6%86%20icon%20_profile%20circle_.png?width=46&height=46&name=%F0%9F%A6%86%20icon%20_profile%20circle_.png) Zero and first-party data personalization When a preezie shopper enters their personal information, all their quiz journey data is connected, allowing for unlimited profiling and hyper-segmentation. Power your ecommerce strategies and business decisions with shopper data insights. ![Group 5619](https://preezie.com/hs-fs/hubfs/Group%205619.png?width=43&height=43&name=Group%205619.png) Lead capture and database growth Build an enriched customer databasefor precise targeting. Increase your email and SMS capture rates with preezie, tailoring your interactions to specific audience segments to ensure your message resonates with them. ![Group-3](https://preezie.com/hs-fs/hubfs/Group-3.png?width=46&height=40&name=Group-3.png) Data insights and analytics When a preezie shopper enters their personal information, all their quiz journey data is connected, allowing for unlimited profiling and hyper-segmentation. Power your ecommerce strategies and business decisions with shopper data insights. ![noun-integration-5107834 1](https://preezie.com/hs-fs/hubfs/noun-integration-5107834%201.png?width=53&height=53&name=noun-integration-5107834%201.png) Light-touch integration We seamlessly integrate into your existing technology. No dev work required, simply copy and paste the preezie code. Integrate shopper data using APIs and data layers into your CDP, CRM, Analytics and email marketing systems. [Book a demo](https://preezie.com/book-a-demo?hsLang=en) ## Retargeting without third-party cookies You can customize quiz questions to gather specific data about product preferences, lifestyle choices, and shopping habits, enabling the creation of comprehensive shopper profiles. These profiles can then be segmented for retargeting email marketing campaigns. With a better understanding of user preferences, you can adapt website interfaces, content, and promotions based on insights gained from user quizzes, creating a more personalized user experience that increases the likelihood of purchases. [Book a demo](https://preezie.com/book-a-demo?hsLang=en) ![Group 5401](https://preezie.com/hubfs/2024-shopper-profile-assets/Group%205401.png) ## Integrate easily with technology you already use Seamlessly transmit preezie’s zero and first-party data directly into your chosen platform in real-time. Once activated, every user who completes a lead form at the end of a preezie journey will have their quiz data accessible in your CDP, CRM, and email marketing platform. This lead form data usually includes contact details like: ![](https://preezie.com/hubfs/2024-shopper-profile-assets/Icon%20-%20Letter.png) Name and email address ![](https://preezie.com/hubfs/Vector-2.png) Mobile number ![](https://preezie.com/hubfs/Icon%20-%20Quizz-1.png) Custom fields such as 'date of birth' ![](https://preezie.com/hubfs/Icon%20-%20Check.png) Opt-in consent ![](https://preezie.com/hubfs/2024-shopper-profile-assets/Ellipse%2026.png) ![](https://preezie.com/hubfs/2024-shopper-profile-assets/Ellipse%2026.png) Lead Information Name Clara Jane Email clarajane@email.com DOB 12 Dec 2001 Questions Result Are you looking for Makeup, Skincare or Beauty Tools? Answer Make up Result What makeup can we help you find? Answer Eyes Result Are you interested in long-lasting or allergen-free products? Answer Allergen-free Result What is your budget? Answer Nothing over $50 Results Results SKU123 - Pastel Eye Shadow Palette, $49.95 Results SKU234 - Cream Eye Shadow Face Stick, $27.00 The integration attaches all user-provided answers and preference data collected during the quiz journey, along with the product recommendations they received, to the respective Contact record in your platform. ### Join leading brands in harnessing preezie's interactive ecommerce solutions. ![logo - Dell-2](https://preezie.com/hs-fs/hubfs/logo%20-%20Dell-2.png?width=289&height=165&name=logo%20-%20Dell-2.png) ![Fjällräven_logo_white](https://preezie.com/hs-fs/hubfs/Fj%C3%A4llr%C3%A4ven_logo_white.png?width=665&height=312&name=Fj%C3%A4llr%C3%A4ven_logo_white.png) ![03 Form - logo - Purple](https://preezie.com/hs-fs/hubfs/03%20Form%20-%20logo%20-%20Purple.png?width=97&height=50&name=03%20Form%20-%20logo%20-%20Purple.png) ![logo - canon-3](https://preezie.com/hs-fs/hubfs/logo%20-%20canon-3.png?width=402&height=84&name=logo%20-%20canon-3.png) ![Jurlique logo white](https://preezie.com/hs-fs/hubfs/Jurlique%20logo%20white.png?width=273&height=100&name=Jurlique%20logo%20white.png) ![07 Form - logo - Puma](https://preezie.com/hs-fs/hubfs/07%20Form%20-%20logo%20-%20Puma.png?width=98&height=50&name=07%20Form%20-%20logo%20-%20Puma.png) ![logo - Lego-1](https://preezie.com/hs-fs/hubfs/logo%20-%20Lego-1.png?width=325&height=157&name=logo%20-%20Lego-1.png) ![08 Form - logo - Kmart](https://preezie.com/hs-fs/hubfs/08%20Form%20-%20logo%20-%20Kmart.png?width=97&height=50&name=08%20Form%20-%20logo%20-%20Kmart.png) ![logo - Everlast-1](https://preezie.com/hs-fs/hubfs/logo%20-%20Everlast-1.png?width=313&height=208&name=logo%20-%20Everlast-1.png) ![logo - Guitar Center-3](https://preezie.com/hs-fs/hubfs/logo%20-%20Guitar%20Center-3.png?width=309&height=164&name=logo%20-%20Guitar%20Center-3.png) ![logo - Spalding-1](https://preezie.com/hs-fs/hubfs/logo%20-%20Spalding-1.png?width=385&height=156&name=logo%20-%20Spalding-1.png) ![12 Form - logo - Adorebeauty](https://preezie.com/hs-fs/hubfs/12%20Form%20-%20logo%20-%20Adorebeauty.png?width=98&height=50&name=12%20Form%20-%20logo%20-%20Adorebeauty.png) ![logo - canningvale-1](https://preezie.com/hs-fs/hubfs/logo%20-%20canningvale-1.png?width=292&height=86&name=logo%20-%20canningvale-1.png) ![logo - Tontine-1](https://preezie.com/hs-fs/hubfs/logo%20-%20Tontine-1.png?width=369&height=148&name=logo%20-%20Tontine-1.png) ![logo - Triumph-4](https://preezie.com/hs-fs/hubfs/logo%20-%20Triumph-4.png?width=397&height=148&name=logo%20-%20Triumph-4.png) ![2XU-2](https://preezie.com/hs-fs/hubfs/2XU-2.png?width=144&height=38&name=2XU-2.png) ![logo - Lorna Jane-1](https://preezie.com/hs-fs/hubfs/logo%20-%20Lorna%20Jane-1.png?width=553&height=132&name=logo%20-%20Lorna%20Jane-1.png) ![logo - BabyBunting-2](https://preezie.com/hs-fs/hubfs/logo%20-%20BabyBunting-2.png?width=589&height=88&name=logo%20-%20BabyBunting-2.png) ![logo - Centrecom-1](https://preezie.com/hs-fs/hubfs/logo%20-%20Centrecom-1.png?width=596&height=80&name=logo%20-%20Centrecom-1.png) ![logo - Curvy-1](https://preezie.com/hs-fs/hubfs/logo%20-%20Curvy-1.png?width=325&height=100&name=logo%20-%20Curvy-1.png) ![logo - Snooze](https://preezie.com/hs-fs/hubfs/logo%20-%20Snooze.png?width=305&height=116&name=logo%20-%20Snooze.png) ![logo - Hairhouse-3](https://preezie.com/hs-fs/hubfs/logo%20-%20Hairhouse-3.png?width=485&height=84&name=logo%20-%20Hairhouse-3.png) ![logo - oxford](https://preezie.com/hs-fs/hubfs/logo%20-%20oxford.png?width=629&height=166&name=logo%20-%20oxford.png) ![dans-header-banner-1](https://preezie.com/hs-fs/hubfs/dans-header-banner-1.png?width=706&height=130&name=dans-header-banner-1.png) ## shopper profile case study ![logo - Hairhouse-3](https://preezie.com/hubfs/logo%20-%20Hairhouse-3.png) # 92% more revenue generated from email workflow # 95% higher email click-through rate # 4x uplift in conversion rate # 123% increase in AOV 92 % more revenue from email workflow “We generated 92% more sales thanks to the power of preezie journeys and the email capture feature. These results not only highlight the solution’s ability to captivate customers, but also emphasise its potential to drive conversions and revenue growth for our business.” Ash Mehta, Head of technology [Read more](https://preezie.com/case-study/hairhouse/the-power-of-personalisation-hairhouse-achieves-impressive-92-percent-revenue-growth-with-preezie-and-klaviyo-in-just-five-months?hsLang=en) ![casestudy - Hairhouse-1](https://preezie.com/hubfs/casestudy%20-%20Hairhouse-1.png) ![casestudy - Hairhouse-1](https://preezie.com/hubfs/casestudy%20-%20Hairhouse-1.png) ![](https://preezie.com/hubfs/UPDATED%20mockup%20-%20mix%20-%20lifestyle%20(1).png) ## Choose preezie as your trusted ecommerce ally Receive the essential tools and support to foster engagement, develop deeper insights, convert visitors into loyal customers, reach new audiences, and generate more sales [Book a demo](https://preezie.com/book-a-demo?hsLang=en) Platforms ![](https://preezie.com/hubfs/2023-preezie-website-assets/Group%205133-1.png) [ Agentic Shopping](https://preezie.com/?hsLang=en) Resources ![](https://preezie.com/hubfs/2023-preezie-website-assets/Group%205133-1.png) [ Case studies](https://preezie.com/case-studies?hsLang=en) [ Blog](https://preezie.com/blog?hsLang=en) [ AI Assistant Login](https://ai.preezie.com/) [ FAQs](https://preezie.com/frequently-asked-questions?hsLang=en) [ Privacy policy](https://preezie.com/docs/privacy-policy?hsLang=en) [ Terms & conditions](https://preezie.com/docs/termsconditions?hsLang=en) About us ![](https://preezie.com/hubfs/2023-preezie-website-assets/Group%205133-1.png) [ Company](https://preezie.com/company?hsLang=en)