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shopper profile
Craft unique shopping experiences through data-driven personalization
Collect shoppers' email and SMS details through engaging journeys to deliver hyper-personalized campaigns. Utilize their quiz responses to build detailed shopper profiles for targeted promotions.
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Feature highlights
Zero and first-party data personalization
When a preezie shopper enters their personal information, all their quiz journey data is connected, allowing for unlimited profiling and hyper-segmentation. Power your ecommerce strategies and business decisions with shopper data insights.
Lead capture and database growth
Build an enriched customer databasefor precise targeting. Increase your email and SMS capture rates with preezie, tailoring your interactions to specific audience segments to ensure your message resonates with them.
Data insights and analytics
When a preezie shopper enters their personal information, all their quiz journey data is connected, allowing for unlimited profiling and hyper-segmentation. Power your ecommerce strategies and business decisions with shopper data insights.
Light-touch integration
We seamlessly integrate into your existing technology. No dev work required, simply copy and paste the preezie code. Integrate shopper data using APIs and data layers into your CDP, CRM, Analytics and email marketing systems.
Retargeting without third-party cookies
You can customize quiz questions to gather specific data about product preferences, lifestyle choices, and shopping habits, enabling the creation of comprehensive shopper profiles. These profiles can then be segmented for retargeting email marketing campaigns. With a better understanding of user preferences, you can adapt website interfaces, content, and promotions based on insights gained from user quizzes, creating a more personalized user experience that increases the likelihood of purchases.
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Integrate easily with technology you already use
Seamlessly transmit preezie’s zero and first-party data directly into your chosen platform in real-time. Once activated, every user who completes a lead form at the end of a preezie journey will have their quiz data accessible in your CDP, CRM, and email marketing platform. This lead form data usually includes contact details like:
Name and email address
Mobile number
Custom fields such as 'date of birth'
Opt-in consent
Lead Information
Name
Clara Jane
clarajane@email.com
DOB
12 Dec 2001
Questions
Result
Are you looking for Makeup, Skincare or Beauty Tools?
Answer
Make up
Result
What makeup can we help you find?
Answer
Eyes
Result
Are you interested in long-lasting or allergen-free products?
Answer
Allergen-free
Result
What is your budget?
Answer
Nothing over $50
Results
Results
SKU123 - Pastel Eye Shadow Palette, $49.95
Results
SKU234 - Cream Eye Shadow Face Stick, $27.00
The integration attaches all user-provided answers and preference data collected during the quiz journey, along with the product recommendations they received, to the respective Contact record in your platform.
Join leading brands in harnessing preezie's interactive ecommerce solutions.
shopper profile case study
92%
more revenue generated from email workflow
95%
higher email click-through rate
4x
uplift in conversion rate
123%
increase in AOV
92
%more revenue from email workflow
“We generated 92% more sales thanks to the power of preezie journeys and the email capture feature. These results not only highlight the solution’s ability to captivate customers, but also emphasise its potential to drive conversions and revenue growth for our business.”
Ash Mehta,
Head of technology
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Choose preezie as your trusted ecommerce ally
Receive the essential tools and support to foster engagement, develop deeper insights, convert visitors into loyal customers, reach new audiences, and generate more sales
Book a demo