Industry
Retail
Challenge
Homyped products are complex. Customers aren't just looking for style; they are looking for specific relief from conditions like plantar fasciitis or bunions. Homyped needed a solution to interpret these medical needs, explain complex product features (like width fittings and footbeds), and give customers the confidence to buy high-support footwear online.
Results
A meticulously tuned AI agent drove a 10% lift in incremental revenue and a massive 24x ROI. By guiding users through complex health-based decisions, the AI increased the value of every customer interaction by $18.3.
Key solution
AI shopping assistant
We deal with complex customer needs; foot pain, medical conditions, and specific fit requirements. We needed more than a filter; we needed a digital expert. The preezie AI delivered exactly that, driving a 24x ROI and proving that high-touch service scales online.
👟 About Homyped
Homyped is one of Australia’s most trusted footwear brands, synonymous with comfort and orthopedic support. They don't just sell shoes; they engineer footwear to improve posture and alleviate pain.
However, selling "relief" online is much harder than selling standard fashion.
Their customers face specific hurdles:
Medical Requirements: "Will this work for my bunions?"
Fit Complexity: Understanding the difference between C, D, and E widths.
Material Specifics: Knowing which linings suit sensitive feet.
The challenge
Homyped needed to replicate the consultation consumers get in specialist pharmacies or shoe stores. They needed a solution that could:
1. Understand medical context (e.g., "I need a shoe for heel spurs").
2. Navigate a complex catalog of widths and footbeds.
3. Build trust with a demographic that prioritizes comfort over trends.
The GOAL was to go deep—providing genuine advice, not just generic search results.
🚀 The Launch and early insights
Unlike standard retail, "good enough" wasn't an option for Homyped’s audience. The advice had to be accurate.
White glove service and onboarding
Unlike plug-and-play chatbots, we take the time to get it right. Over 6 weeks, we calibrated Homyped's AI to understand medical terminology, width fittings, and condition-specific features. Now when a customer says "swelling," the AI responds like a trained fitter — not a search bar.
Seamless Integration with Digital Outlook
Success required perfect data. We collaborated closely with Homyped's development agency, Digital Outlook, to secure a high-quality data feed and integrate the code.
- Digital Outlook made the technical integration seamless.
- The partnership ensured the AI had real-time visibility on stock and complex product attributes from day one.
The Strategy
Homyped deployed the AI in two key areas:
1. Site-wide Chatbot: To guide discovery from the moment a user lands.
2. Product Page Widget: To reassure customers on specific item details before checkout.
Site wide chatbot
Product Pages Widget
The results were immediate. Users who engaged with the AI spent more and converted at a much higher rate. The $18.30 increase in Revenue Per User (RPU) highlights that customers weren't just buying; they were buying the right products, often at higher price points, because they were confident in the fit.
📌 Summary
Homyped’s mission was to help their users understand complex products to solve real physical pain points.
With preezie AI and the support of Digital Outlook, they:
- Simplified Complexity: Translated technical specs into user benefits.
- Addressed Medical Needs: Guided users based on conditions, not just style.
- Deepened Value: Achieved a $18.30 increase in Revenue Per User.
- Drove Efficiency: Delivered a massive 24x ROI.
Homyped has proven that even the most technical, high-consideration products can be sold effectively online with the right AI guidance.
