--- title: Afterpay-backed Touch Ventures and TEN13 invests in preezie description: We raised AU$5.5 million in our Series A funding round to boost the growth of our team, product and drive international expansion. The round was led by Afterpay-backed Touch Ventures and TEN13. image: https://preezie.com/hubfs/preezie%20website%20__.png --- Case studies ![](https://preezie.com/hubfs/2023-preezie-website-assets/Group%205133-1.png) [View all](https://preezie.com/case-studies) [AI: Activewear - PUMA](https://preezie.com/case-studies/puma-3x-higher-conversion-with-ai-shopping-assistant-vs-search) [AI: Electronics - Sennheiser](https://preezie.com/case-studies/sennheiser-2.5-x-to-3.3x-conversion-rate-for-ai-shopping?hs_preview=vxVEdvKw-186990164043) [AI: Tools - STIHL](https://preezie.com/case-studies/stihl-nz-ai-shopping-assistant-agent) [AI: Outdoor - ARC'TERYX ](https://preezie.com/case-studies/arcteryx-au-nz-ai-shopping-assistant-assistant) [AI: GEO/SEO/CRO - Alley Group](https://preezie.com/case-studies/how-alley-group-turns-preezie-chat-logs-into-a-cro-machine) [AI: Streetwear Fashion - ksubi](https://preezie.com/case-studies/ksubi-ai-shopping-assistant-more-revenue-than-search-fashion) [AI: Shoes - HOMYPED](https://preezie.com/case-studies/homyped-ai-shopping-assistant-agent) [AI: Fashion - Blue Bungalow](https://preezie.com/case-studies/how-preezies-ai-shopping-assistant-is-reshaping-blue-bungalows-online-store) [AI: Baby - ergoPouch](https://preezie.com/case-studies/turning-complex-sleepwear-decisions-into-confident-guided-purchases-with-ai) Resources ![](https://preezie.com/hubfs/2023-preezie-website-assets/Group%205133-1.png) [Blog](https://preezie.com/blog) [AI Assistant Login](https://ai.preezie.com/) [FAQs](https://preezie.com/frequently-asked-questions) [Privacy policy](https://preezie.com/docs/privacy-policy) [Terms & conditions](https://preezie.com/docs/termsconditions) About us ![](https://preezie.com/hubfs/2023-preezie-website-assets/Group%205133-1.png) [Company](https://preezie.com/company) ![](https://preezie.com/hs-fs/hubfs/Preezie%20Founders%202020%20(3).jpg?width=700&height=400&name=Preezie%20Founders%202020%20(3).jpg) # Afterpay-backed Touch Ventures and TEN13 invests in preezie Posted by [preezie](https://preezie.com/blog/author/preezie) on 26. November 2021   Melbourne, Australia – 23 November 2021:preezie, Australia’s leading retail experience platform dedicated to bringing the in-store shopping experience online has raised AU$5.5 million in their Series A funding round to boost the growth of their team, product and drive international expansion.  The round was led by Afterpay-backed Touch Ventures and TEN13. The Melbourne based start-up believes all brands have an unheard voice and all shoppers deserve to be treated individually, so they built a platform that enables brands to empower shopping experiences through individuality, allowing them to increase conversion rates and customer experiences. “The preezie platform utilises guided selling, data driven insights and behavioural science to empower over 700,000 individualised shopping experiences every month. preezie has been working with brands like Baby Bunting, Shaver Shop, Adore Beauty and Guitar Center, and has seen rapid revenue growth of over 500% and more than doubled the team in the past 12 months,” said Michael Tutek, CEO and co-founder of preezie. The Melbourne-based start-up caught the attention of Touch Ventures and TEN13 after seeing impressive traction in the retail space following their successful completion of the Skalata Ventures seed program. “We are incredibly excited to partner with Afterpay-backed Touch Ventures and TEN13. Our mission is to individualise the online shopping experiences. We are currently doing that with just over 100 merchants globally. I cannot be more excited for the opportunity to unlock the ecosystems of our investors and help tens of thousands of merchants bring the in-store shopping experience online” said Michael. “We were impressed by the team at preezie and their ability to add significant value to merchants through their retail experience platform. We believe there is an opportunity to bring the in-store experience to merchant websites and preezie enables that through a simple integration.” said Hein Vogel, CEO of Touch Ventures. preezie will use this investment to recruit and secure the best talent in Australia. “We are looking to triple the team over the next 12 months. With roles from developers, product managers, sales and customer success. We are looking for people hungry to grow, learn and be on the ground floor of what we know can be the next Australian unicorn.” Michael said. The capital raised will also be used to support global expansion. With existing retail partners across the world including Australia, New Zealand, US, UK and Canada, preezie is looking to further scale its footprint with a focus on the US and UK over the next 18 months. “The expectations of online shoppers have increased over time; they want and expect better digital shopping and increasingly, personalised experiences. preezie is helping e- commerce customers compete globally by raising the bar and delivering on these expectations.” said An Vo, Partner at TEN13.   About preezie preezie is the world’s first retail experience platform designed to bridge the gap between in- store and online shopping experience. We believe all brands have an unheard voice and all shoppers deserve to be treated individually so we enable brands to empower shopping experiences through individuality. Leading global retail brands use preezie to provide one-to-one shopping experiences, taking customers on a conversational journey of discovery. These journeys empower shoppers to find the best products with complete confidence and transparency. The preezie team is rapidly growing, with multiple opportunities and roles available. preezie’s primary focus is to find, hire and onboard the best talent fast! For further information about job positions and careers at preezie please [click here](https://preezie.com/careers).   Media Contact: Michael Tutek preezie 0401 356 174 michael.tutek@preezie.com Topics: [PR](https://preezie.com/blog/tag/pr), [Announcement](https://preezie.com/blog/tag/announcement) ## Preezie can help your business significantly increase conversions in a matter of hours [Try Preezie Right Now](https://preezie.com/book-a-demo) ##### Bring the in-store experience online and book a chat with preezie ×