How preezie’s AI shopping assistant solves sizing issues, reduces returns, and boosts revenue for Shopify fashion retailers

The online fashion industry is fiercely competitive, and overcoming challenges like inconsistent sizing, high return rates, and customer disengagement can determine a store’s success or failure. That’s where preezie’s AI-powered shopping assistant comes in.

Built for fashion retailers on Shopify, this advanced tool delivers real-time AI recommendations to help customers find exactly what they're looking for, educate them on products, reduce returns, and drive higher conversion rates.By addressing key pain points, preezie helps fashion stores boost revenue and create a more tailored shopping experience for their customers.

1. Help with sizing and fit, reducing returns

For many online fashion shoppers, inconsistent sizing across brands is a major frustration, leading to high return rates and lost sales. Even if a shopper knows their size in one brand, it may fit entirely differently in another. Combine that with unique body characteristics—shoulder width, bust, waist, hips, height—and finding the right fit can feel like a guessing game.

preezie’s AI-driven personalisation changes this. By analysing size charts, product specifications, and individual body measurements, the AI shopping assistant provides hyper-personalised sizing recommendations. This eliminates the need for customers to order multiple sizes or send back poor-fitting items, reducing return rates, and cutting down operational costs for retailers. Shoppers can feel confident knowing they’ll get the right fit, increasing their satisfaction and repeat purchases.

2. Boost customer engagement & conversion rates

Engaging customers and keeping them happy in the online retail space is tough. preezie’s generative AI shopping assistant uses advanced AI personalisation to provide a seamless and highly tailored experience. With features like natural language search (e.g., “beige linen dress, size 10 under $150”), real-time AI recommendations, and tailored product suggestions, the AI not only helps customers find what they need but also opens up opportunities for upselling and increasing average order value (AOV). By allowing shoppers to ask detailed questions and compare products, the assistant empowers informed decisions, enhancing the shopping experience and driving higher conversion rates.

3. Reduce customer service costs & tickets

Handling common customer queries like sizing, shipping, product availability, and returns can quickly overwhelm customer service teams. preezie’s AI shopping assistant helps reduce these inquiries by providing real-time answers, addressing issues before they arise. By clarifying product details, fit, and stock availability, the AI ensures customers know exactly what they’re ordering, reducing dissatisfaction and returns. Acting as a virtual sales assistant, it minimises the need for human intervention, cutting down on customer service costs and improving overall efficiency.

4. Seamless Shopify AI integration

Many Shopify merchants worry about complex tech integrations and the resources required to maintain new tools. preezie’s AI shopping assistant is built for easy Shopify integration. With a zero-code setup, it allows retailers to quickly implement and optimise the AI tool on their site. Once live, the assistant works seamlessly to improve site performance, making your business more agile and scalable without the hassle of ongoing tech management.

Join early access for a competitive edge

preezie’s AI shopping assistant is not just another chatbot - it’s a cutting-edge, evolving tool designed to adapt based on real-time interactions with customers. Fashion retailers who join early access will be among the first to experience the benefits of this AI-driven personalisation tool, gaining a competitive edge in the rapidly evolving world of AI shopping assistants.

Ready to future-proof your fashion store?

Don’t wait! Join the early access waitlist today and start offering AI-driven, hyper-personalised shopping experiences that boost customer engagement, reduce returns, and increase revenue. Stay ahead of the curve with Shopify AI integration, providing real-time recommendations that keep your customers coming back for more.