Ksubi - AI Shoppers convert 3 times more!

The strategy

Ksubi implemented preezie’s AI Shopping Assistant as part of its new website rollout across seven regions.

The strategy focused on helping shoppers:

• - Navigate common service questions without friction
• - Discover the right products more easily
• - Reduce hesitation before purchase
• - Create a more helpful and intelligent shopping experience across regions

The decision followed several sessions where Ksubi reviewed the key criteria for an AI shopping solution. The team wanted something with stronger AI capability, a better shopper experience, and the ability to support a new global website rollout from day one.

The launch & early insights

Ksubi launched preezie’s AI Shopping Assistant across seven regions, including the United States and Australia.

From launch, the assistant became an active part of the customer journey. Shoppers were not just using it for simple service questions — they were engaging with AI during moments that directly influence purchase confidence.

The AI is now generating thousands of message insights per month from real shopper conversations.

These transcripts are helping Ksubi better understand:

• - What shoppers are asking before they buy
• - Which products and categories create the most questions
• - Where customers need more detail around fit, sizing or availability
• - How customer intent differs across regions
• - Where content, merchandising or product information could be improved

This gives the Ksubi team a direct view into shopper behaviour, not from assumptions or generic analytics, but from real conversations happening on-site.

Business impact

The commercial impact from AI has been clear.

AI-assisted shoppers are converting 3x higher than non-AI users, showing that customers who engage with the assistant are significantly more likely to purchase.

Even when compared to another high-intent behaviour, site search or hitting product pages— AI users are delivering stronger results.

This is an important insight because product page users are typically already showing strong intent. For AI users to outperform higher intent users shows the assistant is not only answering questions, but helping shoppers move closer to purchase.

Across the website, 14% of total revenue now interacts with the AI Shopping Assistant, showing that AI has become a meaningful part of Ksubi’s online buying journey.

Beyond conversion: insight for marketing, merchandising and GEO

One of the biggest benefits for Ksubi has been the volume and quality of customer insight coming from AI conversations.

Every month, the assistant captures thousands of shopper messages. These conversations give the team a clearer understanding of customer needs across regions, categories and stages of the buying journey.

For marketing, this helps reveal the words, questions and buying triggers customers use in real life.

For merchandising, it highlights where customers need help choosing between products, understanding availability, or finding alternatives.

For GEO, the transcripts provide valuable insight into how shoppers ask questions, what content they expect, and where product or brand information may need to be strengthened for AI-driven discovery and can be placed back onto product pages.

Instead of relying only on clicks, filters and search terms, Ksubi now has access to rich conversational data that shows what customers actually want to know before buying.

What’s next

With results like this its no wonder the team wants to expand and is now looking at the next stage of the partnership with preezie.

The next steps include expanding the application of the AI Shopping Assistant and introducing more intelligent on-site experiences.

The roadmap includes:

• - Integrating preezie’s “track my order” capability via Shopify
• - Showing similar items when a product is out of stock in the shopper’s size
• - Building smarter AI triggers based on where the shopper is and what they are doing
• - Using AI to support specific friction points at the exact moment they happen

For example, if a shopper clicks on an out-of-stock product, the assistant could recommend similar available products.

If a shopper opens the size chart, the assistant could suggest relevant sizing questions and offer help before the shopper gets stuck.

This next phase is focused on making AI more proactive, more contextual, and more useful during the specific moments that influence conversion.

Summary

Ksubi chose preezie’s AI Shopping Assistant as part of a major new website rollout across seven regions.

Since launching, the results have shown that AI is becoming a meaningful part of the customer journey.

With preezie AI, Ksubi has:

• - Increased conversion, with AI users converting 3x higher than non-AI users
• - Had 14% of total website revenue interact with AI
• - Generated thousands of shopper message insights every month
• - Improved visibility into customer intent across marketing, merchandising and GEO
• - Created a roadmap for smarter, more proactive AI shopping experiences

For Ksubi, preezie is not just helping customers get faster answers. It is becoming a commercial and strategic layer of the eCommerce experience, helping the team understand shopper intent, reduce friction and create better buying journeys across global regions.