Industry
Retail
Challenge
How do we give online shoppers the same clarity and confidence they get from our retail staff? STIHL needed a solution that; simplified technical information, clarified compatibility, compared similar models and increased confidence + conversion!
Results
17% of monthly revenue driven by AI with over 5% of all visitors engaging. Those that engaged converted at 6 times higher then those who don't. All with with less than 2 hours of maintenance per month.
Key solution
AI shopping assistant
We wanted to bring our in-store expertise online, and preezie’s AI has actually done that. Customers are more confident, they’re engaging more, and it’s had a real impact on sales
🌲 About STIHL
STIHL is one of the country’s most trusted outdoor equipment brands, known for deep in-store expertise.
But bringing that same guidance online is tough when:
- Products look similar
- Names are nearly identical
- Battery systems differ
- Compatibility matters
- Specs are highly technical
The challenge
“How do we give online shoppers the same clarity and confidence they get from our retail staff?”
STIHL needed a solution that:
-
- Simplified technical information
-
- Clarified compatibility (especially batteries)
-
- Compared similar models
-
- Reduced confusion
-
- Increased confidence + conversion
The GOAL was to "Bring the in-store shopping experience online".
🚀 The Launch and early insights
STIHL went live with:
- A site-wide AI Shopping Assistant
- An embedded product-page AI widget
Both immediately drove strong engagement.
The preezie product page AI embedded seamlessly on the STIHL product pages:
The early insights showed shoppers sent 3-4 messages per engaged visit, 50% higher than the global preezie benchmark. Customers clearly relied on the AI for navigating technical items.
🔍 Here is an example of a transcript
Customer: Looking at the FSA 30 Battery Linetrimmer
Customer: “What’s the difference between the FSA 45 and FSA 30? Do they run the same battery?”
The AI: Added the FSA 30 to compare, then did a search for the FSA 45 and compared the differences and clarified battery compatibility
Exactly the expert guidance STIHL delivers in-store... now online.
Evolving AI with preezie's "discovery bar"
After 4 weeks, STIHL upgraded to use our new product called the 'discovery bar' tailored to their website and experience.
This is a universal site bar that includes:
1. AI
2. Any function or link such as as promotions / live chat / etc
3. Checkout
4. Floating add to cart
5. Floating scroll line
Below is the design of the discovery bar for STIHL NZ on Mobile:
This dramatically boosted visibility and engagement of the AI system but also cleaned up the bottom of the website without the need for overlapping buttons and popups, improving the overall experience.
📌 Summary
STIHL NZ’s mission was simple: “Bring our in-store expertise online.”
With preezie AI, they:
- Simplified high-tech products
- Made compatibility clear
- Enabled model comparison
- Increased shopper confidence
- Drove major revenue uplift
- Boosted conversion
- Reduced operational load
STIHL NZ is now a benchmark for how AI transforms high-consideration online retail.
