Shoppers now expect personalized experiences that cater to their unique needs and preferences. preezie’s quiz journeys empower brands to deliver exactly that, using the power of zero-party data, hyper-personalization, and engaging quizzes.

Zero-party data: Transparent personalization

In a world grappling with data privacy concerns and the decline of third-party cookies, this tool helps businesses thrive by utilizing zero- and first-party data, providing direct, transparent customer information that enables more effective targeting and engagement. If you’re looking to stand out and connect with savvy customers, preezie’s quiz tool is the answer.

But what exactly does it do, and why does it matter? Let’s dive in.

What is preezie’s quiz journeys?

At its core, preezie’s journeys provide a guided selling interactive experience that allows shoppers to engage with your brand through tailored quizzes. By asking simple, yet smart questions, preezie collects valuable zero-party data—information that customers willingly provide about their preferences, needs, and habits, which is often supplemented by insights gathered from surveys. This data, unlike third-party data (which is often gathered indirectly), is consent-based and transparent. And that’s exactly what today’s privacy-conscious shoppers want.

With preezie, you can build out personalized product recommendations using zero-party data and create a shopping experience that feels as engaging as an in-store interaction, thanks to advanced customization options. Whether it’s matching a customer with the perfect outfit for a wedding or helping them find the ideal skincare regimen based on their preferences, this tool enhances the customer experience by providing an elevated level of personalization.

Why should brands care about zero-party data?

We’re in an era where data privacy is front and center. With the gradual phasing out of third-party cookies and the decreasing reliance on third-party data, driven by companies like Google and Apple, brands are being forced to find new ways to connect with their customers. That’s where zero-party data—data that customers willingly and proactively share—becomes even more important. It allows brands to build stronger relationships with their audience through transparent data collection, providing more relevant, personalized experiences without relying on invasive tracking methods.

So, what’s the big deal about zero-party data?

• Transparency: Customers know exactly what they’re sharing and why. It’s collected directly from them, which builds trust and strengthens relationships.
• Relevance: The zero-party data gathered through quizzes or surveys is highly specific and relevant. You’re not guessing what customers want—you’re hearing it from them directly.
• Compliance: With privacy laws tightening around the world, using zero-party data keeps you compliant with regulations like GDPR and CCPA, minimizing the risks that come with mishandling user information.

For brands, zero-party data, combined with analytics, is incredibly valuable because it gives you insight into your customers’ true preferences and needs—allowing you to craft hyper-targeted marketing campaigns that resonate.

Hyper-personalization: What does it really mean?

It’s a term you’ve likely heard before, but hyper-personalization is much more than just a buzzword—it’s a cornerstone of customer engagement. With preezie’s journeys, you can take personalization to the next level by tailoring product recommendations, content, and promotions based on both zero-party data and real-time data analytics collected from quizzes that reflect customer preferences.

For example, a shopper visiting your online store is presented with a product recommendation quiz that asks them a few simple questions about their preferences, utilizing zero-party data to allow for extensive customization. Maybe they’re looking for a dress for a summer wedding. You can ask questions like:

• • What’s the occasion?
• Do you prefer long or short dresses?
• Which colors do you like?
• What’s your budget?
• What’s your preferred fit?

In seconds, they’re presented with curated suggestions that match their answers. It’s as if they’ve been assisted by a personal shopper—except, it’s all done through smart quiz technology utilizing guided selling techniques.

This level of personalization not only enhances the customer experience but also drives engagement and increases the likelihood of conversions. People are more likely to buy when they feel understood, and preezie makes that possible in a scalable way.

Advanced retargeting without third-party cookies

As mentioned earlier, the landscape for data collection is shifting. Third-party cookies, which have long been used to track users across the web for advertising purposes, are being phased out. So, what’s next? First-party and zero-party data.

With preezie, you’re not relying on third-party cookies to retarget customers; instead, you're harnessing first-party data, zero-party data, and surveys to enhance the customer experience and personalize their experience effectively. Instead, you’re leveraging the data they’ve willingly shared. This allows you to run targeted retargeting campaigns that are both effective and compliant with new privacy standards.

For example, if a customer completes a quiz about their skincare preferences, they can provide their contact details afterward to receive their personalized quiz results. An effective way to capture their email or SMS information is by offering a discount on the recommended products. You can then use this data to send targeted follow-up emails or SMS campaigns, highlighting products that align with their specific skin type, concerns, or preferences. This approach moves away from generic marketing messages and delivers tailored content that enhances the customer experience by being both relevant and timely.

Seamless integration into your current systems

Worried about the tech behind this? Don’t be. One of the best parts about preezie’s journeys is how effortlessly it integrates into your existing systems. Whether you’re using a CRM, CDP, or email marketing platform, the quiz data, including valuable zero-party data, first-party data, and customer preferences, can be transmitted in real-time to the shopper's profile, empowering you with analytics and allowing you to act on customer insights as soon as they’re collected.

There’s no need for complicated dev work, either. Our plug-and-play integrations seamlessly pass quiz data directly into your systems, allowing for easy customization, refinement of purchase flows, creation of personalized marketing campaigns, and enhance customer engagement with ease.

How quiz journeys drive revenue growth

It’s not just about creating a fun experience for your customers—preezie’s quiz journeys deliver real results through guided selling. By engaging shoppers and collecting zero-party data, you can improve several key metrics, such as:

• Increased conversion rates: By offering personalized product suggestions based on quiz responses, you’re more likely to turn browsers into buyers. This targeted approach ensures that customers find exactly what they need, enhancing their shopping experience and boosting your sales figures.
• Higher average order value (AOV): Tailored recommendations encourage customers to add more items to their cart, leading to an uplift in AOV. When customers receive suggestions that align with their preferences, they are more inclined to explore additional products, thereby increasing the overall value of their purchase.
• Improved retention: Personalization keeps customers coming back. When people feel like a brand understands their needs, they’re more likely to remain loyal. This loyalty translates into repeat business and long-term customer relationships, which are crucial for sustained revenue growth. By continuously refining the personalization process, you can foster a deeper connection with your audience, ensuring they choose your brand time and again.

Ready to level up your e-commerce game?

In a world where customers expect more from online shopping, preezie’s journeys gives brands the tools they need to meet those expectations—and exceed them by effectively utilizing zero-party data. With hyper-personalization, transparent data collection, and seamless retargeting, you can create a shopping experience that not only delights customers but also drives revenue growth.

Ready to unlock the potential of your data? Book a demo today and see how preezie can transform your e-commerce strategy.