preezie has received a Highly Commended gong at this year’s Finder Innovation Awards in the coveted Best Retail Innovation category.
The Melbourne-founded ecommerce solutions company received one of the highest overall scores following careful judging of nearly 200 entries.
Its suite of retail marketing solutions were a big hit with judges, with the groundbreaking nextbuy widget receiving the lion’s share of praise.
The widget provides merchants with a low-cost alternative to Google Ads that significantly reduces the cost of customer acquisition for retailers.
It does this by providing exclusive access to low-cost referrals from the checkout pages of popular participating retailers.
This has enabled brands within the nextbuy network to slash their cost per acquisition by a staggering 60%.
The company already boasts an impressive portfolio of partnerships including Canon, Guitar Center, Blue Bungalow, Triumph Lingerie, Hairhouse and 2XU.
In securing a Highly Commended award from judges, preezie has cemented its position as one of the most innovative brands in the retail space.
One judge said: “The rising cost of digital advertising is a hot topic at the moment, so preezie's nextbuy solution is particularly appealing.
“It really has a chance to influence likeminded systems and drive positive change.”
Congratulations to preezie on a well-deserved win!
About the Finder Innovation Awards
The Finder Innovation Awards has been recognising excellence and creativity across a range of industries for 8 years.
The 15 categories celebrate new initiatives in banking, insurance, telecommunications, retail and more with an emphasis on innovation.
You can learn more about the awards and see the other winners
here.
About the author – Chris Jager
Chris Jager is the senior shopping editor at Finder, specialising in consumer technology. With over 15 years of experience as a full-time journalist, Chris has provided expertise to many leading technology publications, including PC World, Australian Gamepro, Good Gear Guide, PC Authority, Kotaku, Lifehacker Australia, Sydney Morning Herald and The Age.