14. July 2025
AI chatbots have come a long way, starting on platforms like Facebook Messenger. They've become essential in ecommerce, with the market expected to hit $10.32 billion by 2025. These chatbots have moved from simple answers to handling complex customer needs.
07. July 2025
Artificial intelligence for ecommerce is revolutionising how businesses connect with customers and manage their online operations. From personalised shopping experiences to automated customer service, AI technologies are powering smarter, faster, and more profitable online interactions—transforming the digital retail landscape in ways that seemed impossible just a few years ago.
23. March 2025
[Melbourne, Australia] – For years, retailers have been focused on optimising the e-commerce experience—improving site speed, refining checkout processes, and fine-tuning personalisation engines. But the biggest transformation isn’t happening behind the scenes—it’s happening at the front end.
17. November 2024
[Melbourne, Australia] – In a first-of-its-kind rollout for the fashion industry, preezie has launched its AI-powered shopping assistant on Blue Bungalow’s website, setting a new standard for personalised online shopping. Designed to transform the e-commerce landscape, preezie’s AI shopping assistant is now available for use on Blue Bungalow, with early access sign-ups open ahead of its full public release in the first quarter of 2025.
28. October 2024
Shoppers now expect personalized experiences that cater to their unique needs and preferences. preezie’s quiz journeys empower brands to deliver exactly that, using the power of zero-party data, hyper-personalization, and engaging quizzes.
22. October 2024
The online fashion industry is fiercely competitive, and overcoming challenges like inconsistent sizing, high return rates, and customer disengagement can determine a store’s success or failure. That’s where preezie’s AI-powered shopping assistant comes in.
20. June 2024
It’s no secret that Generative AI is making waves across various industries, and retail is no exception. This groundbreaking technology is rapidly changing how retailers operate and how consumers shop. From offering personalised shopping experiences to optimising operations for improved inventory management, Generative AI is advancing and achieving things previously unimaginable.
15. May 2024
Traditional boundaries of retail-commerce are being reshaped, and at the heart of this transformation lies the presence of Generative AI. This revolutionary technology is not just reconstructing the way businesses interact with customers but is redefining the very essence of the shopping experience that we have always known.
09. April 2024
The convergence of physical and digital realms has produced a new era of shopping experiences – the era of "phygital." With consumers expecting seamless transitions between online and offline interactions, retailers are embracing various strategies to meet these demands.
07. February 2024
Did you know that G2 is THE go-to platform where real users communicate their experiences with technologies, tools, and platforms? Your genuine insights can greatly impact fellow users, helping them make smart choices for their business needs.
We'd love your support in sharing your thoughts on preezie!
30. January 2024
In the ever-evolving realm of digital marketing, retailers are bracing for two pivotal customer acquisition challenges in 2024: the impending sunset of third-party cookies and the surging competition and costs in advertising.
05. December 2023
Here’s a sneak peek at what we cover in our guide, “10 festive retail strategies to captivate Christmas shoppers & boost your seasonal sales.”
We've crafted a practical retail guide to assist you in navigating the hustle and bustle of the festive season. This blog provides a quick overview of what to expect.
30. October 2023
As an ecommerce business owner, you're always looking for new ways to drive sales and revenue. One effective strategy that you may not have considered is using ecommerce quizzes. These quizzes can help you engage with your customers, understand their needs, and ultimately drive more sales.
11. September 2023
Despite the economic downturn, Aussies are still actively and consistently spending online. But the way consumers shop has changed, with demands for personalised shopping experiences and lower prices on the rise. This change in behaviour is a growth opportunity for the eCommerce industry and brands need to think outside the box to keep up.
31. July 2023
Rising acquisition costs and declining conversion rates are some major challenges for today's eCommerce managers and business owners. Pouring more money into conventional ad channels doesn't guarantee revenue generation. It's time to think outside the box and elevate your acquisition strategy with nextbuy!
01. May 2023
Running an eCommerce business isn't easy. Delegating marketing work to an eCommerce specialist agency can reduce the stress related to a continuous daily task load for business owners. This article clarifies the traits of a good marketing agency and how to choose the most suitable agency for the business.
05. April 2023
Don't settle for mediocrity. See how your eCommerce business measures against top-performing retailers by comparing your performance to our benchmarks across various categories from fashion and beauty to sports and hobbies. We also touch on why these metrics matter!
01. March 2023
The digital landscape is evolving at the speed of light, and those who don't adapt will unfortunately be left in the dark. Rather than relying on exhausted advertising channels or dated marketing strategies, brands need to explore new solutions to engage shoppers and convert them into customers.
08. February 2023
When running your business, implementing good financial management habits is essential to ensuring your business can succeed. It takes time, effort and the right tools, but implementing the right 'finance stack' can make it easy for you to understand your financial health, make smarter decisions and stay compliant.
08. August 2022
Consumers spent $109.8 billion online between November 1 & November 29, 2021. (1)
How will you get your share of this revenue? Online and Bricks & Mortar stores offer crazy discounts and deals during the four-day shopping extravaganza that is Black Friday through Cyber Monday.
25. November 2021
Melbourne, Australia – 23 November 2021:preezie, Australia’s leading retail experience platform dedicated to bringing the in-store shopping experience online has raised AU$5.5 million in their Series A funding round to boost the growth of their team, product and drive international expansion.
